To create this advertising campaign, the advertiser (Apple Inc.) worked very closely alongside its advertising agency, TBWA/Chiat/Day. Apple created this campaign in order to raise sales and take out the biggest competitor they have, Microsoft. Hodgeman is seen in this commercial as being very dorky looking, up tight, with an overall boring appearance. Long is the young, better looking, easy going character that is supposed to represent MAC products as being easier to use and much more user friendly. The two famous actors personify the computers they portray as well as resemble the two founding creators of both companies, a chubbier Bill Gates (for Microsoft) and a younger Steve Jobs (for Apple). The campaign features actors Justin Long, who represents the “MAC”, and John Hodgeman, who plays the role of the “PC”.

The series of commercials and advertisements were entitled “Get a Mac”, which contained 66 commercials aired on TV all arguing one main point: that a MAC is better than a PC. PC campaign was constituted by Apple Inc. Another one shows off gaming on MSI’s laptop outfitted with Intel’s Core i7 chip (“no one games on a Mac.Case study done by Hannah Drobits, Sam Morris, and Elan Fingles. One ad insists that Macs without touchscreens are less useful than touchscreen PCs. The ads paint Apple’s new M1 laptop chip less powerful than the latest Intel processors. → Tips and tricks for using M1 Mac notebooks That said, chances are that more ads will be coming our way-the campaign is advertised under the tagline “Justin Gets Real,” indicating this could be an ongoing effort on Intel’s part.Įach video opens with Justing introducing himself (“Hello, I’m… Justin”) before going on to compare Intel PCs and M1 Macs in terms of gaming, 2-in-1 flexibility, touch screens, having choices and support for multi-monitor configurations (which current M1 Macs don’t support).

Intel recently tweeted about the “shortcomings” of M1 Macs.Īt the time of writing, we counted five anti-Apple ads on the official Intel YouTube channel.

Long starred in Apple’s 2000s “Get a Mac” ad campaign.

Intel’s message: M1 is inferior to our own silicon.

“Justin Gets Real” on Intel’s YouTube channel.

Justin Long, who appeared alongside John Hodgman in a series of TV commercials for Apple’s “Get a Mac” campaign back in the 2000s, is now mocking M1 Macs on behalf of Intel.

Are you a mac or a pc ads